Fashion and beauty are becoming more and more intertwined. Gucci announced that they are distributing an entire beauty category, from fine fragrances to cosmetics and skincare products. The Italian house joined forces together with its licensee, Procter & Gamble Prestige. Although all the terms of the agreement could not be learned, a statement said the license is long term. The original agreement between the two parties was signed in June 2006. Gucci’s offering of a complete beauty line is indeed a very smart move. The makeup line could be the springboard that transforms the Florentine fashion house into a full-fledged beauty house. Therefore, this long-term commitment can only contain benefits: It will allow them to further expand and capitalize significant geographic opportunities that already exist for the Gucci brand across the beauty segment.
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